Smriti Choudhary is a visual artist and graphic designer who lives and creates in Goa. Having grown up in the lap of lakes and bird sanctuaries in Bharatpur and Udaipur, her earliest understanding of beauty was born out of experiencing and observing the natural world firsthand. It’s this early inspiration and almost child-like wonder that continues to be best reflected in her work over the years. The result is a catalogue filled with with rich and variable universes that feel at once familiar and dreamy. Ones that touch upon the magic and moods of nature using multiple mediums, situated only by her own unique process at its core.
Post graduating from National Institute of Design (Ahmedabad, India) in 2005, she cemented an approach that’s meditative in its dedication to detail. Replete with every addition and erasure, it’s led to the creation of her most recognised style of imaginative black-and-white pen artworks, but she loves to experiment with new mediums and techniques as well, including embroidery, linocut, murals, ceramics, calligraphy and textiles.
In 2006, she founded Pink Soda as an outlet for commercial and branding-related graphic design work; and in 2011, she founded Airphish to make her personal artworks and handcrafted products more readily available. The latter has found mention in several prevalent publications including Elle, Platform, Grazia and Verve; while her more recent exhibitions include 'Reading Room' in 2014 and 'DesignxDesign 25under30' in 2016 at Alliance Francais, Delhi and 'Tribe' at Vaayu Collective, Goa in 2019. She even appeared on a National television channel during Covid-19 in 2020, to create engagement through art for children, during the isolating times of lockdowns.
Smriti likes to use her art to give back to the nature that inspires her so deeply, and create awareness about issues like endangered wildlife and deforestation through sustained series and personal practice.